About
Y-Zine是一个以开放、乐观的态度放眼时尚,将时尚视为一种生活模式的中文网络时尚杂志。我们将时尚、美容、艺术与生活相互融合,并结合自媒体与传统媒体方式运行,以独具见解诠释时尚生活、拥抱多元文化,赞扬时尚,同时凸显当代时尚与生活的议题。
我们求新求变,不限于既定的创作模式。在时尚界里,性别的差异已逐渐模糊,因此网站的受众不仅仅局限在单一的性别上,扩展更全面的读者群,并针对中端至高端的消费群众为主,以精簡的文字与精彩的图像作为网站的卖点。
何为Y?Y为WHY的简写,对我们而言,任何事都未必有个答案,况且我们就是经营时尚的人,喜欢天马行空。
就像一个时尚设计师喜欢制造一个想象空间给予欣赏作品的人们。所以,我们赋予Y为WHY的意思,就是对于任何未知事物的渴望,为读者们发掘时尚、艺术、美容甚至是生活的千万种为什么。
Welcome to Y-Zine! A brand new Chinese online portal dedicated to all people in love with everything that is a treat for the eyes.
We are open-minded, adventurous & fun enough for the discerning, the affluent, the ambitious who dare to think innovatively at this time of unprecedented change. We celebrate the voice of the new generation, combining modern self-media with traditional format to interpret the new fashion, beauty, art & life with our unique ideas.
To avoid it being too informative, we are straight-forward, putting words into handful of ideas, producing solid content works in the form of editorial shootings, fashion videos & beautiful photo sheets shot by the most in-demand photographers working today, interplay among technologies, images & sounds. It is about making things digital!
We value the diversity in people & ideas as much as in personal style. There’s no clear demarcation in fashion nowadays, you may dress up in whatever way you feel comfortable & confident. Style is subjective.
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